A desire to revive the love for chuskis in a more natural way sparked the creation of India’s first ice pop brand. It all began when a family member packed ice pops for her trip to India, realizing how difficult it would be to find hygienic and trusted brands of ice pops there. Ravi and Anuja Kabra quickly recognized the product’s potential in the Indian market. With over 17 years of experience in the food and beverage industry and working with multinational corporations, the couple conducted primary and secondary research to gain a better understanding of the untapped market. The goal from the beginning was to create refreshing, teeth-friendly icy treats for their own children and customers.